Teh Gelas is a ready-to-drink beverage product from Indonesia. Teh Gelas sells tea drinks in packaged form, both bottles and sealed glasses. Teh Gelas has been around for a long time in Indonesia, but in 2019 it started re-production with a new type of packaging to attract consumers’ attention.
To promote its products, Teh Gelas always tries various kinds of media as its promotional media, such as television, radio, Instagram, Facebook, Twitter, and many more. And in 2021, Instagram filters are starting to be in great demand by Indonesian and international brands as their marketing media, not just standing still, Teh Gelas is trying to use the Instagram filter method as a marketing medium.
And thanks god, Teh Gelas. Trust me (Faraaz or Press F Studio) to create their first Instagram filter. It is not my first Instagram filter order for the brand, but let me explain about this filter. The concept for this filter is games. Let’s call it the concept of “sorting products” the concept of this filter is that there are 2 main objects on the screen, namely the object of beverage products “Teh Gelas” and a box. Various items will appear when the game starts, such as water, glasses, sugar, jasmine flowers, tea leaves, books, broccoli, etc. The user is required to direct the falling object to the correct place. Because the 2 main objects that I mentioned earlier are “Teh Gelas” products and boxes, maybe you can guess how it goes. Yes, right.
Dropped items must be directed to the correct object. For example, tea leaves, water, sugar, and jasmine leaves must be directed to the product object “Teh Gelas” while items not related to the composition of the product “Teh Gelas” are directed to the box.
Interested in making Instagram filters for your brand’s marketing media? reach me!