Happy Holi is not a brand, the brand is MuveAcoustics. MuveAcoustics is a brand that creates headphones, speakers, wireless too, etc. This brand is really popular in India but also in Indonesia that focuses on music.
The concept they want for their first Instagram filter is inspired/based an india festival called happy holi. A user wearing a wireless headset, and in a few second holi comes up from the side and make the user’s face covered with Holi powder
Interested in making Instagram filters for your brand’s marketing media? reach me!